Apr 08 2013 April 8, 2013 April 8, 2013 NoComment by Mike Callicrate

NOBULL: It’s Still Called Stealing

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Mike Callicrate posted: "Grade and yield buying used to be called “Grade and Steal” by most cattlemen. Today, it’s called Value-Based Marketing by the big packers and their cheerleaders, like Certified Angus Beef’s (CAB) Miranda Reiman. In her March 4th article, “Value-based catt"

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It’s Still Called Stealing

by Mike Callicrate

Grade and yield buying used to be called “Grade and Steal” by most cattlemen. Today, it’s called Value-Based Marketing by the big packers and their cheerleaders, like Certified Angus Beef’s (CAB) Miranda Reiman. In her March 4th article, “Value-based cattle marketing dominates”, Reiman attempts to mentally condition Angus breeders and other cattlemen to accept their […]

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Mike Callicrate | April 8, 2013 at 7:02 pm | Tags: Big Food, Boston Consulting Group, Bruce Bass, Certified Angus Beef, David Domina, de-regulation, Dr. John Helmuth, Great Ranches of the West, IBP, Kroger, Miranda Reiman, Reagan, Robert M. Cook, Safeway, Tyson, udge Lyle B. Strom, Walmart | Categories: General Advocacy, Pink Slime | URL: http://wp.me/p2NxmZ-I0

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