Business Insider: The $5.7 billion ‘pink slime’ lawsuit against ABC was settled, leaving the beef company feeling ‘vindicated’
by Kate Taylor
The phrase “pink slime” turned off customers, the lawsuit claimed. Flickr/USDAgov
On Wednesday, ABC announced it had reached an “amicable resolution” with BPI. The terms of the settlement are confidential, the Sioux City Journal’s Nick Hytrek reported.
BPI’s attorney, Dan Webb, said the settlement “vindicated” the company and its “lean finely textured beef,” the product that ABC dubbed “pink slime” in its 2012 reports, according to Hytrek.
“Although we have concluded that continued litigation of this case is not in the company’s interests, we remain committed to the vigorous pursuit of truth and the consumer’s right to know about the products they purchase,” ABC said in a statement.
Lawyers made their opening arguments less than a month ago in a trial that could have resulted in a verdict of as much as $5.7 billion if BPI had won.
In the suit, BPI alleged that ABC misled viewers by calling its lean finely textured beef “pink slime.” LFTB is a common ingredient in beef products and is safe to eat, which ABC noted in its reports. However, even with assurances that the ingredient, made from the trimmings of a cow and treated with ammonia to kill bacteria, wasn’t dangerous, the phrase “pink slime” turned off customers, the lawsuit claimed.
A worker at Beef Products Inc. AP
“They ignored the proper name,” Webb said in his opening argument, according to The Hollywood Reporter. “When you have a major news organization that is calling the product ‘slime,’ witnesses will say they can’t imagine anything worse. It connotes something disgusting, inedible.”
BPI said it had to close three plants and lay off 700 workers because of the “pink slime” backlash.
ABC’s attorney argued that the “pink slime” reports brought to light that BPI and other ground-beef producers were using a beef product that most customers were unaware they were eating.