Evaluating My Beef Checkoff Return on Investment, by Vaughn Meyer
Evaluating My Beef Checkoff Return on Investment By Vaughn Meyer July 7, 2016 In 1985 most cattlemen proudly acknowledged the passage of the Beef Promotion Act and Order that authorized a $1 per head checkoff assessment (Beef Checkoff) for the promotion of our own product, beef. These were exciting times with great expectations for improving…